[2025-03-06 12:04:23] :: Initialising Cultural Scan
[2025-03-06 12:04:31] :: Sentiment Extraction Complete
[2025-03-06 12:04:52] :: Momentum Drift Analysed (Δ+4.6%)
[2025-03-06 12:05:12] :: Optimal DNA Signature Deployed

[2025-03-06 12:04:23] :: Initialising Cultural Scan
[2025-03-06 12:04:31] :: Sentiment Extraction Complete
[2025-03-06 12:04:52] :: Momentum Drift Analysed (Δ+4.6%)
[2025-03-06 12:05:12] :: Optimal DNA Signature Deployed

MAPPING CULTURAL PRESENCE ▓▓▓▓▓▓▓▓▓░░░ 88%
RELEVANCE SIGNAL LOCK ▓▓▓▓▓▓▓░░░░░░ 62%
AUTHENTICITY INDEX ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓ 100%
PROJECTING FUTURE STATES ▓▓▓▓▓░░░░░░░ 46%

Cultural_Power_Index_v7.14.03
DesireEngine_SCAN_Δ00192
Momentum_Flux_Model_XP-09.BETA
SignalAmplifier_v3.206.RELEASE
AUTH_Sequence_042/900

DESIRE VELOCITY: 347.8 d/s
NARRATIVE DENSITY: 0.782 NL/px
AMPLIFICATION COEFFICIENT: 112.4 AC
SIGNAL INTERFERENCE RATE: 2.3%
GROWTH VECTOR ALIGNMENT: +9.87°

[2025-03-06 12:04:23] :: Initialising Cultural Scan
[2025-03-06 12:04:31] :: Sentiment Extraction Complete
[2025-03-06 12:04:52] :: Momentum Drift Analysed (Δ+4.6%)
[2025-03-06 12:05:12] :: Optimal DNA Signature Deployed

Cultural_Power_Index_v7.14.03
DesireEngine_SCAN_Δ00192
Momentum_Flux_Model_XP-09.BETA
SignalAmplifier_v3.206.RELEASE
AUTH_Sequence_042/900

THE PROBLEM

The changed media & retail landscape has left many brands struggling to grow

Winning brands harness Cultural Power to drive engagement, purchase and share growth

THE REALITY

Culture creates desire
Desire fuels demand
Demand drives growth

THE SOLUTION

Cultural Power Index

M+C Saatchi’s AI-powered, data-driven diagnostic and insights tool that measures a brand’s cultural power and its effect on business performance

HOW IT WORKS

We analyse billions of data signals—numerical, visual and verbal—to understand a brand's real cultural impact

OUR PROPRIETARY MODEL:

Measures Culture

Tracks desire, influence, presence and momentum in culture

Decodes Impact

Uncovers how cultural relevance drives customer loyalty, market share, and financial success

Delivers Insights

Provides predictive insights to amplify your Cultural Power at scale

Lego
Nike
Google
Aldi
Netflix
NHS
Tesco
Amazon
adidas
Why It Matters

Culture drives business success, but most brands fail to measure or harness it

The Index provides an empirical metric for cultural power, ensuring brands stay relevant, competitive, and primed for growth

Mattel
Apple
Target
Monzo
Kroger
YouTube
Dove
Nordstrom
PayPal

Turn culture into growth

Sign up to access the M+C Saatchi Cultural Power Report 2025 now