ACTIVE SIGNALS: 14,892,032
DESIRE NODES PROCESSED: 318,007
INFLUENCE UPTIME: 99.982%
AMPLIFIER STRENGTH: +26.4%
CULTURAL PRESENCE Δ: +8.2
RELEVANCE INDEX: 742/1000
SCANNING THREADS: 6,482 active
CONNECTION SCORE: 0.923
ACTIVE SIGNALS: 14,892,032
DESIRE NODES PROCESSED: 318,007
INFLUENCE UPTIME: 99.982%
AMPLIFIER STRENGTH: +26.4%
CULTURAL PRESENCE Δ: +8.2
RELEVANCE INDEX: 742/1000
SCANNING THREADS: 6,482 active
CONNECTION SCORE: 0.923
DESIRE VELOCITY: 347.8 d/s
NARRATIVE DENSITY: 0.782 NL/px
AMPLIFICATION COEFFICIENT: 112.4 AC
SIGNAL INTERFERENCE RATE: 2.3%
GROWTH VECTOR ALIGNMENT: +9.87°
DESIRE VELOCITY: 347.8 d/s
NARRATIVE DENSITY: 0.782 NL/px
AMPLIFICATION COEFFICIENT: 112.4 AC
SIGNAL INTERFERENCE RATE: 2.3%
GROWTH VECTOR ALIGNMENT: +9.87°
Cultural_Power_Index_v7.14.03
DesireEngine_SCAN_Δ00192
Momentum_Flux_Model_XP-09.BETA
SignalAmplifier_v3.206.RELEASE
AUTH_Sequence_042/900
MAPPING CULTURAL PRESENCE ▓▓▓▓▓▓▓▓▓░░░ 88%
RELEVANCE SIGNAL LOCK ▓▓▓▓▓▓▓░░░░░░ 62%
AUTHENTICITY INDEX ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓ 100%
PROJECTING FUTURE STATES ▓▓▓▓▓░░░░░░░ 46%
ACTIVE SIGNALS: 14,892,032
DESIRE NODES PROCESSED: 318,007
INFLUENCE UPTIME: 99.982%
AMPLIFIER STRENGTH: +26.4%
CULTURAL PRESENCE Δ: +8.2
RELEVANCE INDEX: 742/1000
SCANNING THREADS: 6,482 active
CONNECTION SCORE: 0.923
The changed media & retail landscape has left many brands struggling to grow
Winning brands harness Cultural Power to drive engagement, purchase and share growth
Culture creates desire
Desire fuels demand
Demand drives growth
Cultural Power Index
M+C Saatchi’s AI-powered, data-driven diagnostic and insights tool that measures a brand’s cultural power and its effect on business performance
We analyse billions of data signals—numerical, visual and verbal—to understand a brand's real cultural impact
OUR PROPRIETARY MODEL:
Measures Culture
Tracks desire, influence, presence and momentum in culture
Decodes Impact
Uncovers how cultural relevance drives customer loyalty, market share, and financial success
Delivers Insights
Provides predictive insights to amplify your Cultural Power at scale
Culture drives business success, but most brands fail to measure or harness it
The Index provides an empirical metric for cultural power, ensuring brands stay relevant, competitive, and primed for growth
Turn culture into growth
Sign up to access the M+C Saatchi Cultural Power Report 2025 now